Unlike other books, a book written by Richard Irwin, William Sutton, Larry McCarthy writes with complete and according to your needs. Readers will learn about best practices in sales strategy that includes; ticket, preparation of sales force, customer retention, sponsorship, all parties involved were discussed with easy to grasp from this book.
Without abandoning the classic, this book adapts to changing trends in the world of sports. The sports industry that obviously can be understood easily, so students will be able to run next in the world of work or professional. With fresh ideas and innovative book written with the number of pages as much as 322. In the world of sales highly in need of creative ways to increase sales. Creative is doing ordinary things with an extraordinary way. The sponsor should also be strongly encouraged in cooperation in sport activities one wants made. Because usually the sponsor can help a lot, such as funds or other marketing.
To engage sponsors, then how good communication needs to be in the know by students. Clear and effective communication is also discussed in this book. So after reading the book, students do not have difficulty communicating. But studying communications at need patience, can't speedy. Perhaps it takes an extra Guide.
Whatever the purpose of the book is written, which is sure to continue this second edition of the first edition. There are a few new things in this Sport Promotion and Sales Management 2nd Edition Book:
- Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in that critical area, including how to negotiate, nurture, and activate sponsorships
- A detailed exploration of a nine-step “eduselling” process, an emerging sales model created by author William A. Sutton that will help readers increase product utilization and satisfaction by teaching how to use tickets and sponsorships to achieve business objectives
- Greater emphasis on the roles of sales and sponsorship as integral parts of developing a successful sport business
- A radically updated technology chapter that places great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the industry (source HK)
Finally, I conclude that this book you should buy and read, because it's certainly provide useful information. Especially to students or professionals to self development in the world of sports promotion and sales management.
