This Strategic Sport Communication eBook became an important guide in the world of sports communications. Many of the strategies and how to review in this book. Not only in the world of sports, communication in other aspects of life are also important.
The author of this book is Paul M. Pedersen, S. Kimberly Miloch, Pamela C. Laucella. These are people who not only are busy reading a book, but have expertise in writing the book.
In the Print Edition and print this book, many published by HK and price book for hardcover edition is $ 51.99.
Many of the comments that say that this Strategic Sport Communication book is the first extensive text coverage, has variations, and being an interesting book in sports communication discussion.
The incorporation of good language and supported by the experience of the author in the field of communication strategy for this book to be easy to read and understand. All aspects of sports communication industry much discussed. Correlation with management, the operational objectives of the sport at all levels.
3 communication component in sports:
1. Communications conducted by a person and organization
2. involvement of the role of the mass media
3. communication about services and sports and anything that supports it.
Hopefully after reading this book, the reader can tell sport communication disciplines a thorough and other things that are related with the world of communication.
For the specification of this book already available information since 2007, published by Human Kinetics and totaled 408 pages, in plain English. Perhaps in another language already available Edition of the translation.
Table of Content
Contents
Preface
Acknowledgments
Part I. Introducing Sport Communication
Chapter 1. Study of Sport Management and Sport Communication
Recognizing the Magnitude of the Sport Industry
Focusing on the Study of Sport Management
Focusing on the Study of Sport Communication
Preparing for a Career in Sport Communication
Increasing Your Marketability Through Ancillary Activities
Chapter 2. Careers in Sport Communication
Careers in Management
Careers in Mass Media
Careers in Support Services
Careers in Entertainment
Careers Through Other Opportunities
Your Keys to Entry Into the Field
Chapter 3. History and Growth of Sport Communication
Early Eras of Sport Journalism
Golden Age of Sport
Perspective Period
Transition Years
Pete Rozelle and Roone Arledge and Their Pioneering Visions
Today’s Sport Communication
Part II. Examining the Strategic Sport Communication Model
Chapter 4. Sport Communication and the Strategic Sport Communication Model (SSCM)
Defining Sport Communication
Examining the Theoretical Framework of Sport Communication
Identifying the Elements of Sport Communication
Focusing on Theories of Mass Effects
Analyzing the Strategic Sport Communication Model
Chapter 5. Personal Sport Communication
Highlighting Three Forms of Personal Communication in Sport
Characterizing Interpersonal Communication
Identifying the Elements of the Interpersonal Sport Communication Process
Communicating With Nonverbal Messages
Communicating With Verbal Messages
Improving Your Interpersonal Communication
Chapter 6. Organizational and Leadership Communication in Sport
Understanding Organizational Sport Communication
Recognizing Three Organizational Features That Affect Communication
Examining Forms of Communication in Sport Organizations
Appreciating Leadership Communication in Sport
Chapter 7. Sport Publishing and Print Sport Communication
Newspaper Sports Coverage
Sports Books
Wire Services and Technological Advancements
Sports Magazines
Life As a Sport Journalist
Chapter 8. Electronic and Visual Sport Communication
Experiencing Sport Through Radio
Experiencing Sport Through Television
Recognizing the Influence of Cable Television
Showcasing Sport Through Films and Documentaries
Chapter 9. Online Sport Communication and the New Sport Media
Surveying the New Sport Media: Interactivity and the Internet
Examining Internet Usage in Sport
Introducing the Model for Online Sport Communication
Exploring New Sport Media and Communication Channels
Chapter 10. Sport Advertising
Understanding Historical Perspectives
Identifying the Characteristics and Challenges of Sport
Recognizing Value of Sport Sponsorship
Focusing on the Use of Athletes As Endorsers
Chapter 11. Public Relations and Crisis Communication in Sport
Identifying Historical Perspectives and Trends in Public Relations
Practicing Effective Public Relations
Managing Media Relations
Managing Community Relations
Managing Communication During Crisis
Chapter 12. Sport Communication Research
Media Industry’s Practical Use of Research
Academia’s Use of Research to Explore Sport Communication
Part III. Addressing Issues and Regulation in Sport Communication
Chapter 13. Sociological Aspects of Sport Communication
Race and Ethnicity
Females and the Sport Media
Nationalism and the Sport Media
Current Sociological Issues Affecting Sport Media
Chapter 14. Legal Issues in Sport Communication
Examining Player–Media Relations
Establishing Freedom of the Press in the United States: The First Amendment
Defining the Limits of the Press
Assessing Technology’s Impact on Legal Issues
Protecting Reporters’ Rights to Locker-Room Access
Bibliography
Index
About the Authors
Where to buy a book or download this Strategic Sport Communication eBook or Book?
Since it's been since 2007 this book is readily available, then you will easily get this book at any Bookstore, much less a book store that is already trusted, such as; Amazon, ebay, and BN.
You can buy the digital or print edition in accordance with desire. Edition PDF or eBook you will download from the bookstore. The print edition was accompanied home.
